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From corporate and medical, to association, SMERF/religious, special events, weddings and more, our content and marketing teams have trusted relationships and deep knowledge of our users businesses—from intent to action, reach them with the right message, at the right time.

ADVERTISING

RESEARCH

Custom Research

KNect 365 Meetings group has produced industry-leading research. Our expertise has helped meetings planners understand the state of the industry, which sheds light on present state of meetings: their numbers, budgets, and scope, as well as the factors that drive planners’ site-selection decisions.

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State of the Market

Comprehensive market-facing research and analysis conducted by Informa’s highly accredited research and subject matter experts on timely, hot-button issues in your industry. Great for positioning around a particular issue, generating leads, and gaining valuable intel to share with peers and customers.

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WEBINARS AND EVENTS

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a targeted, geographically diverse audience of meeting planners. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects, or reinforce a company’s industry expertise.

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Event Sponsorships

Maximize your event budget and ensure visibility with an engaged audience of event professionals.

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CONTENT

Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Informa content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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eNewsletters

Highly engaging editorial content that we market to Informa audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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eBooks

Featuring rich content, eBooks are employed to establish you as an authority in your industry. Added to our site or yours, they are a great way to bring in new traffic and generate leads.

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Top 10 Cards

Top 10 Cards are brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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White papers

Establish subject matter expertise and thought leadership while driving high quality leads. White papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Storyscape

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

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Snap Solutions

Create engaging, relevant content that resonates at any stage in the buyer’s journey. Deliver marketing ROI with better, faster demand generation. SNAP Solutions can be embedded anywhere turning almost any channel or touch point into a lead opportunity.

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LEAD SERVICES

Audience Extension

Retargeting/remarketing is a tool to help your brand continue to reach our audience outside of MeetingsNet.com. Stay in front of your most valuable prospects online; MeetingsNet will serve your banner ads to our users when they are on other sites, including Facebook and Twitter. Every time your ad is seen your brand gains traction and more recognition.

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Direct Marketing

Expand your reach across just about every industry with the Informa master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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Content Lead Touch

Leverage our multi-touch program to nurture your high-quality leads and prioritize marketing leads for sales. We map three pieces of your thought leadership content to the needs of your prospects at key buying stages.

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Webinar Lead Touch

Gain greater return on your Webinar investment by engaging leads immediately after your event. Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action.

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